Application for a license to sell alcohol beverages must be filed with the Clerk’s office at least 15 days before submission to the Village Board.  Publication in the local newspaper is required.  Fire, Community Development and Building Inspections Departments conduct/approves all facility inspections.  The Pleasant Prairie Police Department conducts background checks on agents/officers.  License Fee.  Licenses are issued yearly from July 1 – June 30. 

If the license is granted by the Village Board, all fees and publication costs must be paid before actual issuance of license.  No license shall be issued if the license premise has any unpaid property taxes, personal property taxes, assessments, special assessments, utility charges or other financial claims of the Village.

New/Renewed License Requirements

• AB-200 Alcohol Beverage License Application (include copy of Wisconsin Seller's Permit)
• AB-100 Alcohol Beverage Individual Questionnaire (one for each individual involved in the business)
• AB-101 Alcohol Beverage Appointment of Agent
• Pleasant Prairie Police Department Questionnaire (one for each individual involved in the business including proposed agent)
• Department of Revenue approved Wisconsin Responsible Beverage Server Training Certificate issued within the last two (2) years 

In addition to the foregoing requirements, if operating a beer garden or establishment with an outdoor space where alcohol will be consumed must complete and include one of the following Applications:

• Outdoor Extension License Application, any outdoor space where alcohol is consumed.
• Beer Garden License Application

Agent Change

Immediately notify the municipal clerk in writing of the appointment of a new agent and the reason for cancellation of the previous agent.  The newly appointed agent may act in that capacity until approved or disapproved. Upon Village Board approval, the Clerk’s office must amend the license to reflect the change of agent.  There is a $10.00 fee for an agent change. The following must complete and submit to the Clerk’s office:

• AB-101 Alcohol Beverage Appointment of Agent
• Pleasant Prairie Police Department Questionnaire
• Department of Revenue approved Wisconsin Responsible Beverage Server Training Certificate issued within the last two (2) years