During a public hearing on Monday, April 16 the Pleasant Prairie Plan Commission considered and sent a recommendation to the Village Board to approve a Comprehensive Plan Amendment, Zoning Map and Text Amendments, a Certified Survey Map and a Development Agreement for the Main Street Market Development. Later the same evening, the Village Board approved these documents at the request of Dan Szcap of Bear Development. These approvals allows the Main Street Market Development to move forward on approximately 22-acres of commercial area at the northeast corner of Highway 31 (Green Bay Road) and Highway 165 (104th Street).

The Comprehensive Plan Amendment removes the Urban Reserve land use designation from the vacant properties located at the northeast corner. The Zoning Map and Text Amendments allow the property to be rezoned into a Community Business District with a Planned Unit Overlay District, or PUD. In February of 2018, the project plan and boundaries for Tax Incremental District #6 was approved by the Village and the developer to fund public infrastructure and roadway improvements, as well as a water main extension and other utilities for this development.

Froedtert South, Inc., will be the first tenant in the development with an approved plan for a four-story medical office building totaling approximately 50,000 square feet. Services at the clinic will include family practice, internal medicine, cardiology, neurology, orthopedics, gastroenterology and others. There will be clinical laboratory services, radiology and imaging services, diagnostic services and a walk-in.

The other six proposed buildings in Main Street Market may include a grocery store, a gas station/convenience store, and four additional retail and commercial services buildings. Marketing efforts are currently underway by the developer to identify the remaining tenants.